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Marketing Associate (Full-Time)

Marketing Associate Job Description
Full-Time, 12-month employee, benefits-eligible Start Date, Immediate Opening

The Benedictine Schools of Richmond is hiring a marketing associate, a new position reporting to the director of communications. The ideal candidate will have experience in inbound marketing activities and a creative mind to help the two schools stay fresh and competitive. The ideal marketing associate will be a communicator with a breadth of skills and knowledge across various marketing disciplines who possesses both “left-” and “right-brain” abilities and understands brand integrity, storytelling, and experiential marketing. He/she should be a master storyteller and writer; a lover of words and brevity; can listen to someone talk for 30 minutes and distill their message into a single perfect sentence.

The Benedictine Schools of Richmond will rely on this marketing professional’s ability to collaborate with a team of thinkers and doers, as well as a strong capacity for managing multiple tasks at one time. He/she will be expected to prepare and present ideas and deliverables on a regular basis, and research market trends and industry data to help us stay on the cutting edge.

Objectives of this Role

  • Create compelling narrative media pieces about the individual and collective Saint Gertrude and Benedictine experiences, as well as integrating these stories across all channels
  • Support director of communications in delivery of effective marketing programs that achieve school fundraising and admission objectives
  • Assist in execution of a variety of marketing initiatives that drive brand awareness, grow school enrollment, encourage donor relationships, and increase fundraising
  • Create compelling content (both print and digital) that supports the two schools’ missions and educational philosophy and further enhances their brand in the community
  • Oversee the schools’ external websites, including developing, updating and posting content, exploring and developing new features
  • Analyze and grow online presence by maintaining and creating content for the schools’ websites, enhancing search engine optimization, and using Google Analytics and digital advertising
  • Execute engaging lead generation admissions campaigns in HubSpot and internal email communications through Blackbaud
  • Design marketing collateral for websites, social media, email campaigns, advertisements, and other communications, under the direction of the communications director
  • Serve as primary content creator for schools’ annual periodicals
  • Educate internal and external community members on the educational philosophy of BSoR via school publications and media
  • Promote the Church’s teachings on life, gender, human dignity, and the complementarity of the sexes

Skills and Qualifications

  • Bachelor’s degree in marketing, digital media, or related field
  • 2-4+ years of experience in marketing or advertising preferred
  • Hands-on experience developing lead generation campaigns
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite), and applications (HubSpot, web analytics, Google Adwords, etc.)
  • Proven success in a fast-paced environment, working with a team and individually
  • Strong attention to detail and deadlines; is data-driven
  • Exceptional oral and written communication skill

Preferred Qualifications

  • Experience working in independent schools or non-profit organizations
  • Knowledge of HTML, CSS, and web development tools desired
  • Experience with video editing software a plus

To apply, please submit a cover letter, resume, portfolio of at least three relevant examples of work, and a completed application to the Human Resources Manager: Jaime Harmeyer  – jharmeyer@benedictineschools.org.
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